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The team clothes

Honayda Serafi
Culture has always been a strong part of Honayda Serafi’s identity. Born to an erudite family with strong links to the fine art world – her mother is a renowned fashion and art historian – she cultivated her artistic sensibilities from a young age, honing her curiosity about the world around her and developing a love for poetry, music and arts. Her profound passion for the culture and traditions of her homeland, Saudi Arabia, is strongly communicated in her designs.

Honayda read Fine Art at university before moving to Paris to study fashion. She has been working as a designer since. On top of creating her own label, she is an accomplished sculpture and poet, and also an ambitious working woman actively involved in her family business from a very young age. 

From a creative perspective, Honayda Serafi takes the personalities of the different women who have inspired her in life – whether from folklore or her real-life experiences – as her starting point, believing that each and every woman has a role to play and a message to convey, whatever her position in life.

“Honayda” is the Arabic word for a sword’s sheath, symbolizing the combination of strength and protection that appropriately sum up her outlook on life and business alike.

Honayda Serafi believes strongly in giving back to society and inspiring youth to fulfill their dreams. She is a fervent supporter of philanthropic initiatives as well as a guest lecturer at leading universities offering fashion courses for women. Raised by a philanthropic mother, Honayda was propelled into social responsibility at a very young age. She has become an active player and board member but also the founder of several NGOs and universities with fashion design programs in Saudi Arabia ever since.

In May 2020, Honayda launched the ‘Sketch&Give’ initiative, in collaboration with a number of NGOs, fashion designers, fashion retailers, fashion universities and institutes, popular public figures and advertising and media companies in Saudi Arabia. A project that aimed at helping the people in need by involving the fashion community in donating an outfit for each sketch shared on the social media platforms. 

The hongo fashion team
Fashion is a distinctive and often constant trend in the style in which people present themselves
LISA KOLUVEK
I AM CREATIVE
DAVID SPENCER
I AM PUNCTUAL
JACK WILSON
I AM DESIGNER
BILL GARDNER
I AM TRENDY
JEREMY WATSON
I AM PUNCTUAL
SAMANTA JAMESON
I AM DESIGNER
JORDAN LESSLER
I AM TRENDY
MATTHEW WILDER
I AM CREATIVE
Teamwork is the best kind of work, really
We talk a lot about hope, helping, and teamwork our whole message is that we are more powerful together
teamwork
@ Fantastic support

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@ Unbelievable develop

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@ Incredible research

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01

LET’S MAKE SOMETHING BEAUTIFUL

The element of teamwork is perhaps underappreciated

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ABOUT COMPANY
02

WE ARE DIGITAL MEDIA AGENCY

We are delivering beautiful digital products for you

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ABOUT COMPANY
03

WE CREATE DESIGNS AND TECHNOLOGY.

We provide high quality & cost effective services

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ABOUT COMPANY
WE LOVE FROM LAYOUT

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Shoko Mugikura
Designer
I LOVE CREATIVE DESIGN

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Alexander Harvard
Director
WE LOVE DIGITAL AGENCIES

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Herman Miller
Founder
WE LOVE DIGITAL AGENCIES

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Lindsay Swanson
Director
WE LOVE DIGITAL AGENCIES

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Mattie Stepanek
Manager
Teamwork is better than isolation, especially for a columnist
For running a country team work is important and the person at the helm has to enjoy teamwork

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Robert Kivasakhi
From the chairman’s desk

10

HAPPY CLIENTS

30

WORK COMPLETED

52

AWARD WINNING

19

TELEPHONIC TALK
teamwork

The culture of undermining sends signals of disrespect. This approach not only saps motivation and undermines teamwork, it also lowers the motivation to work extra hours anticipating what can go wrong.

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