The Brand

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The Brand

Established in Saudi Arabia in 2016 by Honayda Serafi, HONAYDA is an international luxury ready-to-wear brand creating timeless, contemporary and elegantly comfortable designs for the modern women. 

HONAYDA has a committed mission to empower women through each collection, reflecting the story of a memorable woman who marked history at a certain moment in time through each design.

As such, Creative Director Honayda injects meaning and symbolism into each of her designs, celebrating women in all their diversity. 

We consistently seek to deliver excellence by creating products with the highest standards of quality and eternal designs that last the test of time and become essentials in the wardrobe of the dynamic yet sophisticated woman. 

A conscious brand, that not only strives for design and innovation but also sustainable production practices, our team has taken a stand to repurpose unused fabrics in upcoming collections and new product lines, aiming to contribute at reducing waste originating from the fashion industry.

Bound by strong links with arts and culture, Creative Director Honayda Serafi who has succeeded in maintaining the international identity of the brand by employing subtly her traditional roots, thrives to keep traditions alive, by combining through her designs, elements of traditions with modern craftsmanship.

A brand with a voice, HONAYDA uses art as an international language to the benefit of its core mission; empower women.