“We can never show enough emotion to those we love, give enough to those in need or spread enough positivity around us” –

Honayda Serafi
Honayda Serafi
The Saudi Designer Who Just Graced The Cover Of Forbes Middle East To Show At Paris Fashion Week

From Priyanka Chopra’s white pleated jumpsuit at Cannes Film Festival, to Lupita Nyong’o’s double breasted suit at the SXSW Film Festival in Austin, Texas, and Ashanti’s metallic georgette gown at the premiere of her musical film ‘Stuck’ in New York, Saudi Arabian designer Honayda Serafi is quickly becoming the go-to designer for Hollywood A-listers.

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Honayda the Human and Brand

Honayda Serafi is no stranger to the spotlight, with her eccentric designs having reached international recognition. The Saudi designer has been featured in Forbes Middle East ‘Conquering the Global Fashion Industry’.

Having derived from a family of business-like minded people, Honayda began her own journey as an empowered entrepreneur. Being a huge advocate of fashion and business, Honayda implemented traits of her own personality into the brand creating a beautiful fusion between ‘Honayda the human and Honayda the brand’

Honayda RTW Fall 2020
The designer presented a regal collection inspired by warrior queen Dihya.
Grazia Middle East
Forbes Middle East
With Her Women-Centric Designs, Saudi Designer Honayda Is Gradually Conquering The Global Fashion Industry

Priyanka Chopra’s Cannes Film Festival Look by This Saudi Designer Celebrates Female Empowerment

There is no doubt that in a short amount of time, Priyanka Chopra Jonas has established herself as a global style icon. From film premieres to casual dinner dates, Chopra Jonas has been serving up some memorable looks, so when it came to her appearance at the Cannes Film Festival 2019, we knew it was going to be something special.
In the past few days, Chopra Jonas has stepped out in a custom Robert Cavalli gown, a Fendi dress, and a Georges Hobeika trailing number. But what stood out was her first look – a pleated corset jumpsuit in ivory by Saudi Arabia brand, Honayda. “Mimi [Cuttrell] is a very sharp stylist and knows very well how to flatter Priyanka Chopra’s body. The colors that shine her out and cuts that show off her best assets. She chose a Honayda look that is both feminine with the corset, and extremely powerful at the same time, translating the attitude of the boss women,” explained designer Honayda Serafi. Part of her fall-winter 2019 collection titled ‘One Love’, the jumpsuit with its curvy corset and pleated trousers is a “wink to all the superwomen out there who wear their invisible capes.”
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