“We can never show enough emotion to those we love, give enough to those in need or spread enough positivity around us” –

From Priyanka Chopra’s white pleated jumpsuit at Cannes Film Festival, to Lupita Nyong’o’s double breasted suit at the SXSW Film Festival in Austin, Texas, and Ashanti’s metallic georgette gown at the premiere of her musical film ‘Stuck’ in New York, Saudi Arabian designer Honayda Serafi is quickly becoming the go-to designer for Hollywood A-listers.
Honayda Serafi is no stranger to the spotlight, with her eccentric designs having reached international recognition. The Saudi designer has been featured in Forbes Middle East ‘Conquering the Global Fashion Industry’.
Having derived from a family of business-like minded people, Honayda began her own journey as an empowered entrepreneur. Being a huge advocate of fashion and business, Honayda implemented traits of her own personality into the brand creating a beautiful fusion between ‘Honayda the human and Honayda the brand’
The designer presented a regal collection inspired by warrior queen Dihya.